Rotosound
Rotosound is a British string company that was founded in 1958 by James How in Sevenoaks, Kent. They specialise in creating high-quality guitar and bass strings with a focus on tone, durability and innovation. Rotosound's standout product is their Swing Bass 66 bass strings, a groundbreaking roundwound bass string developed in collaboration with John Entwistle of The Who. This set revolutionised bass playing and remains one of the most popular string choices worldwide. Their strings are suitable for a wide range of uses, including live performance, studio recording and everyday practice.
Rotosound has gained a reputation for their outstanding craftsmanship, iconic sound and British heritage. Known for their guitar and bass strings, as well as orchestral offerings, Rotosound is run by a dedicated team committed to delivering the best possible playing experience to musicians. The brand continues to be one of the most respected names in the industry, trusted by generations of players and recognised for shaping the sound of rock music since the 1960s.
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