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Fender Custom Shop

Fender Custom Shop was established in 1987 to create guitars of exceptional quality, accuracy, and detail. The shop is made up of over 50 master craftsmen who work on limited production runs and custom projects with artists. These collaborations include Danny Gatton’s signature Telecaster, Kurt Cobain’s Jag-Stang, and Jeff Beck’s Tribute Esquire.

Fender Custom Shop is renowned for producing high-end, handmade, vintage-style guitars and basses with a commitment to authenticity and precision. Fender Custom Shop guitars, such as the Stratocasters and Telecasters, are made with the finest materials and feature the latest technology for unbeatable tone and playability.

The brand's expert luthiers put great care into every aspect of the build process, from selecting the wood to winding the pickups. These high-end pickups, made with the same attention to detail as its guitars, are a popular choice among players looking to upgrade their sound. Fender Custom Shop is a favourite among professional musicians and guitar enthusiasts alike, creating custom basses and other limited-edition models.

Photo credit: Eric Parks

Man installing pickups on a Fender Strat.
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