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Audio-Technica

Audio-Technica was founded in Tokyo in 1962 by Hideo Matsushita (no relation to Panasonic founder Konosuke Matsushita, unfortunately). The company started out manufacturing phonograph cartridges, before moving into microcassette recorders in 1969. During the '70s, the brand began producing the headphones and microphones for which it would become known, releasing the AT-700 headphones in 1974, and AT-800 microphone four years later in 1978.

The '80s saw the company develop "pure copper" RCA cables using a 'continuous cast' process invented by Dr. Atsumi Ohno (known as Ohno Continuous Cast or OCC). The company then launched the AT33ML/OCC phono cartridge in 1986, the first of its kind made with pure copper. If you've ever appreciated the difference a high-quality audio cables and components can make, you have Ohno and Audio-Technica to thank.

In the '90s, the company released a number of large-diaphragm condenser microphones for use in the studio, including the AT4033 cardioid (1991), the AT4050 multipattern (1995), and the AT4060 vacuum tube cardioid (1998). Since then, Audio-Technica has supplied microphones to the Grammy Awards, the Summer & Winter Olympic Games, and even 20+ years of US Presidential Debates.

Man wearing ATH-M50x headphones around his neck
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